Lifestyle experiential marketing has fast become a powerful strategy for creating engagement in the fashion environment, creating a dialogue with the whole audience, not just the person. Humanizing communications requires a real blend of art and science, identifying the audience, the information architecture and strategy, and delivering a compelling user experience with media that is truly relatable. The brand team and designers must truly understand their target market before the potential audience can relate to the brand message. The intersection of the brand experience and empathy is where an authentic dialogue into action, can begin. Brand design and marketing creates strong emotional connection, and winning the trust, hearts and minds of the audience.